In business for over 35 years, there is nothing we have not tried in terms of direct response advertising but one segment we consistently struggled with was TV advertising and getting that segment to perform efficiently across a long period of time. That was until we were introduced to Sparky and Dynamic Results, starting with one market initially and growing into multiple markets nationwide for our Gutter Helmet product line. Sparky brings a unique, very hands on, approach and he dedicates the time necessary to understand the business and target audience before ever discussing monies/budgets. He’s always on the go & a hard negotiator which we appreciate being a second generation family owned company. His approach is rooted from decades of experience in the media advertising world but he combines that experience with the new world order, the digital age, to effectively negotiate, schedule, and create spots that move the needle in terms of direct response across all advertising mediums. Sparky for sure, to a T, matches the Merriam-Webster definition for himself.
January 17, 2018