I can’t thank you enough for the years of your undivided attention and skilled television/radio media brokering. It’s hard to imagine that I used to do this directly with the stations paying double for equivalent time. I do believe your technique of vertical saturation is particularly helpful for us; we do see this in our call tracking. It also allows us flexibility in spot lengths which means significant economy of scale with our budget. We’ve also really enjoyed your strong relationships with the stations themselves and the kindnesses, considerations, and advantages thus afforded.
Alexander W. Sobel, DO, FAACS Anderson Sobel Cosmetic Surgery
Thank you Thank you Thank you Sparky Taft and Dynamic Results for the outstanding service and expertise in Advertising and helping our store become "The biggest little jewelry store in the West"! Since starting our campaign with Sparky our business has quadrupled and everyday we get several customers in that say they saw us on TV and "Where's that cute little girl that says You'll Love Lizzys?" We can't thank you enough for giving us such great advice and creating such wonderful commercials to get the word out about our store! The personal touch that Sparky brings to the table with monthly face to face meetings and keeping in touch through email and Facebook are a real benefit and speak to his dedication and perseverance. We are overwhelmed by the constant stream of customers and are very grateful for the exceptional quality of service!
Lizzy Metz and Kathi Rabel Lizzy's Jewelry, Inc.
I write this letter of recommendation as a testimonial to the hard work and excellent media support you have provided for four (4) of the casinos that I have owned and/or managed over the course of the past 15 years. Your knowledge about marketing in all media outlets are in my opinion unmatched in the industry. Your tireless efforts to achieve the goals and aspirations of the casino has been inspirational. Just your work ethic alone is unparalleled, you would often text me all hours of the early morning and late evening to discuss the plans for the marketing program and make suggestions how we could improve our marketing strategy.
The rates you were able to negotiate for the casinos, not only save us money but allowed us to receive maximum exposer for bargain basement rates. Since all revenue goes to the bottom line, the savings we realized in marketing translated into greater distributions to the Tribe.
It has been my pleasure to not only watch you create your media magic but to have been the beneficiary of the savings in the two card rooms I owned. With your help and although long forgotten by the Skokomish Tribe, when I called you and told you all I had was $5,000 and two months to make enough money to convince the Council not to close the casino, you jumped in with both media feet and the casino exists today because of that effort.
When we needed to get on TV or the Radio right away because of a last-minute promotion, you were always able to accommodate our request and place us almost immediately.
Lastly, over the years I have come to know you as a person and not just as our media and marketing expert. I have appreciated your support almost throughout my career and I guess I’ve even become fond of your bright and colorful attire.
If you use this as a testimonial or letter of recommendation, I can say it has been my pleasure to have met you and worked with you and your company over the past fifteen (15) years. I would recommend you to any Tribe or non-Tribal entity that wants responsible media support at very reasonable rates. When you work with Dynamic Results, you get the full package and tireless support of the owner, Sparky Taft.
Randy Williams alrangaming.com
In my former positions as vice president of marketing as well Pacific Northwest regional sales manager for Pleasant Holidays (formerly Pleasant Hawaiian Holidays), I worked extensively with Sparky Taft for many years.
We met when Sparky was with a local Seattle radio station and I was a region sales representative for Pleasant Hawaiian Holidays. Although we were the largest tour operator from the U.S. serving Hawaii, the Pacific Northwest was our first major venture outside of Pleasant’s core California market. My challenge was to grow this market as a precursor to a more aggressive national expansion plan.
At that time, Sparky was just leveraging his extensive radio background by starting his own advertising agency, Dynamic Results. We both had some complimentary skill sets, visions of growth, energy, and the confidence that we could work well together.
With my knowledge of the travel business and my marketing background and Sparky’s marketing and sales experience and creative approach to advertising and promotion, we were very successful. Sparky’s skills went well beyond traditional advertising. His tirelessly looked for opportunities to go beyond traditional forms of advertising. While other advertising agencies pitched me merely to buy my advertising through them, Sparky went several steps further. He created opportunities. He instigated cross-promotional opportunities with various businesses: outdoor and patio accessories retailers, furniture stores, restaurants, casinos, motorhome and boat dealers, and home shows, to name a few.
In addition to advertising and cross-promotions, Sparky was the primary impetus for orchestrating a joint promotion with Portland’s largest radio station, where we sold almost 200 people to the Ritz-Carlton in Maui during one morning on-air broadcast. When we introduced a new charter service with American Trans Air between Seattle and Maui, Sparky arranged a media tour with the president and owner of Pleasant Holidays, where he escorted Ed Hogan to several local radio stations and orchestrated on-air interviews at most.
Of course, the proof of a successful sales and marketing campaign ultimately comes down to its effect on the bottom line. It is not the bells and whistles, but the results that count. From a small Pleasant presence in the Pacific Northwest in the late 1970s, by 1985 the Pacific Northwest accounted for almost one-third of Pleasant’s west coast business, about the same as Southern California and slightly more that Northern California, both with much larger population bases.
I now work for a small but very successful retail travel agency with a very limited marketing budget, but and have kept in touch with Sparky and followed his amazing story over the years. I can truly say that he is as energetic as ever, and even more creative. I can highly recommend him as an advertising agency and as a true marketing partner.
Rick Long, CTC DS Journeys to Paradise
Michael and I wanted to thank you again for our most successful event yet! We’ve worked with you for many years, and we sincerely appreciate the relationship that we have developed with you. You have truly learned our business, and continue to apply your best efforts to every campaign. It goes far beyond simply getting rock bottom rates and a great value for the dollar spent on our ad buys. When we have issues with the stations and last minute changes have to be made, you are extremely diligent and active in ensuring that we do not get hurt and that the stations make good with equal or, more often, upgraded spots. You visit our events every day, and it is very evident that you genuinely care about our success. We consider you a critical team member. I mean that.
Black Pine Spa & Leisure Products
In business for over 35 years, there is nothing we have not tried in terms of direct response advertising but one segment we consistently struggled with was TV advertising and getting that segment to perform efficiently across a long period of time. That was until we were introduced to Sparky and Dynamic Results, starting with one market initially and growing into multiple markets nationwide for our Gutter Helmet product line. Sparky brings a unique, very hands on, approach and he dedicates the time necessary to understand the business and target audience before ever discussing monies/budgets. He’s always on the go & a hard negotiator which we appreciate being a second generation family owned company. His approach is rooted from decades of experience in the media advertising world but he combines that experience with the new world order, the digital age, to effectively negotiate, schedule, and create spots that move the needle in terms of direct response across all advertising mediums. Sparky for sure, to a T, matches the Merriam-Webster definition for himself.
Delphin Thebaud Gutter Helmet
I want to take a minute (though you deserve more!) to thank you for the great help and insight you’ve provided for the marketing of our stores in Oregon & Washington. Your knowledge and experience is unmatched. We thought we had a solid marketing plan and cost structure, but you changed the game for us in a very positive way. From the production of our commercials to their placement and costs you have made us more effective, productive and profitable. The quality of the commercials is fantastic and they drive business to our stores. Thanks so much!
Jon Gimre Gimre’s Shoes / New Balance
Thanks for coming down this a.m. to help put together our Presidents Sale campaign. We are very excited for 2018. This upcoming Presidents Day Sale marks a year of doing business with you. I would like to thank you for your hard work and general knowledge in regards to larger scale sale events. We get a continuous stream of Marketing Companies knocking at our door telling us they are the answer, that they can grow sales X amount and it’s a no brainer with a easy ROI. So when you were recommended in all honestly we just thought it was going to be another one of "those" meetings. Well, you are far from any other outfit we have ever worked with. Everything from your outfits, outgoing personality and flat out results are much different from the rest. As you know, we have had measurable success in every event we did in 2017. With some events almost tripling the revenue seen the year prior. We a very happy with the results you have shown us and are genuinely excited to see what the future holds. So thanks Sparky, you are one in a million.
Andy Doucett Aqua Rec's Fireside Hearth N' Home
I just wanted to let you know about the success we continue to see in sales these last few months.
This June, our leads were up 200% versus the same month last year. Our sales were up 48% versus June of last year (and last June was our biggest sales month of the year and one of the biggest June’s the company had ever seen…until this year).
We often hear from our customers about the effect the TV ads are having. Thank you again for the work you put in for us, it continues to have a clear affect on our sales.
Scott Shaffer President Liberty Home Products